PHOTOKINA WINNERS & LOSERS :
It is always difficult to express an unbiased opinion on which products/companies were the most successful at a fair. After all, a fair is first aimed at gathering orders from dealers (or find importers) and the degree of innovation or the number of new products  from one company do not necessarily translate into bigger sales number.
But the idea, here, is to share which brands had the most interesting new products and which products seem to be both innovative and/or fill a gap on a brand line-up. Of course, a photo fair is NOT JUST about cameras & lenses and there were many booths with interesting new products in the accessories section. In the next few weeks, I will publish short articles about some very cool new accessories seen at the fair. For now,  here is my take regarding this fair for cameras & lenses :

LOSERS :
This one is relatively simple : The top three brands of digital camera seem to be off their game to different degrees. In third to last position I would include Sony which did not have much new to offer except the long-awaited A99 II SLT.
Next up on this losing list is Canon with a somewhat controversial 5D Mark IV and a new mirrorless body (Canon M5) which is a nice camera in search of lenses. Finally, without a doubt, Nikon had a weak fair (see my comments on the first installment of my Photokina coverage). Clearly,Nikon seems to be confused. Ironically, the Nikon outdoor space located in front of the South entrance of the fair seems like a cruel metaphor of Nikon confusion of where to go next (hence the picture above).

WINNERS :
Ok, the first one is a no- brainer. The BIGGEST winner of this fair is MIRRORLESS. Indeed, whichever brand you look at, the four or five most-talked about camera introductions, i.e Hasselblad X1D, Fuji GFX 50s, Olympus EM1 mark II, Canon M5, Panasonic G80/85 are ALL mirrorless and the first two on this list clearly shows that mirrorless is not limited to a few sensor sizes.
Another category which is clearly stronger after this fair is MICRO 4/3rds. Both Olympus & Panasonic introduced exciting models like the EM1-II and the G80/85 and several new lenses on which is already the  widest lens line-up of ANY mirrorless system.
There is even a new member of the m4/3 system. At photokina a chinese company called young innovators introduced its first M4/3rd products with a camera model called YI M1 and two lenses (one 1.8/42.5mm prime and one entry-level zoom).

Now, as mentioned earlier , I consider the most important trend of this Photokina to be the advent of two Medium format mirrorless cameras, a category which simply did NOT exist before. While the Fuji GXF 50s and the Hasselblad X1D share the same 50 MP Sony sensor, they have a very different, if not opposite, approach. Contrary to what has been said on some Youtube previews, I do not think that this means one of the two is going at it the wrong way. In fact, I think both Fuji and Hasselblad are making the right decisions based on their collection. let me explain :
It is not rare to read on photo forums about people complaining about any camera brand which does not have a 35mm sensor option. Contrary to those claims and  given the current state of sensor technology,I would argue that  it makes NO sense for most (if not all) camera companies to have system in all sensor sizes.
In terms of volumes , there is no doubt that APS sensor is by far the biggest selling size in serious size sensors (I am not including devices with a 1/2.3” sensor).
Canon and Nikon may be making nice margins with their pro 35mm DSLR’s but the bulk of the sales is with APS cameras whether DSLR or mirrorless.
For Mirrorless cameras manufacturers who have a full APS system , it makes very little sense (both from a financial and a product development perspective) to develop a 35mm sensor system as well) and Fuji has already a fullly developed APS system.
With the GFX50, Fuji is making clear  is that there is NO Fuji 35mm interchangeable camera system coming in the foreseeable future. Sure, the GFX system is going to compete with some of the current Medium format camera makers but, more importantly, aims to compete with the big 35mm camera makers, chiefly Nikon and Canon.
Indeed, I would go further as to say that Fuji GFX 50 and the Hasselblad X1D while both being mirrorless are cleary aimed at  very different customers. In my opinion, the X1D is really a model aimed at portrait, landscape and, last but not least, travel photographers. The Fuji model is more versatile and might be used equally well in the studio. Speaking of the Fuji, I read a lot of reports from Photokina claiming that the GFX will have the advantage of giving more lenses options than the Hassy. I do not believe this to be the case and this is why : Hasselblad after the fair has already three lenses and plans to develop 5 more  in 2017. Fuji has shown six lenses but only three would be available at camera launch sometime in early 2017. The other ones are planned for later in 2017. Hasselblad has also promised an adapter to use most, if not all , of the H lenses already in the catalog for the H models.

The Fuji GFX becomes a super 35mm on steroids.Indeed the Fuji looks a lot like a inflated dslr at least when seen from the front. A view from above shows that the camera is going to be much deeper because of its swapable EVF and tiltable LCD. As a result , the Fuji camera is going to be more modular than the Hasselblad X1D, while the swedish design makes for a less bulky camera and features a very modern touchscreen user interface… [Read more…]

This is the first part of my article about the Photokina fair. First I would like to start with a few general comments :

First this was a somewhat frustrating fair this year because a lot of products have been delayed , due mostly to the aftermath of the earthquake in Japan earlier this year. As a result some new models here are only shown under glass as non-functioning prototypes or just pre-announced.

Obviously, this  Photokina edition was not a great one for the BIG guys : Both Nikon and Canon seem “off the tracks”. Both brands dominate the declining market of professional digital DSLRs, no doubt, but I think they are losing precious ground in the other segments of the camera market.
Let me explain what I mean :
CANON :
Canon just introduced a new model in its APS mirrorless “M” line and everyone will agree that the M5 (which follows the M1,M2,M3 & M10) is the best M model so far : Nice ergonomics, current sensor and MUCH improved AF over its predecessors. From the specs sheet alone, the model has enough appeal for traveling photographers and professional Canon photogs looking for a small camera as a backup. Unfortunately, Canon seems to think that the target audience for its M line is a different one and, as a result, has as a very limited choice of lenses for this system: Seven lenses in the M line including five entry-level zooms. In my opinion, only the 2/22mm  can be looked at as a serious lens. This is very little when compared with the competition. Think about this : during this fair while Canon penibly introduced one more kit zoom to get to that 7 number, the m4/3 rd duo made by Panasonic & Olympus will launch SEVEN new lenses for the M4/3 lens line up, including four which are really pro lenses.
Unless you are a Canon afficionado , investing in the system today is a long shot and probably not the best decision if you are looking to get into mirorrless system quickly and with several lenses. In my opinion the fact that Canon chose to release only a consumer kit zoom along this new model clearly shows that for Canon the M system is first and foremost aimed at current Canon users.
On the DSLR front Canon introduced a few weeks ago its 4th iteration of its highest-selling 35mm model (5D mark IV) and, suffice to say, that some of the choices made seem to have upset a lot of current Canon DSLR users, especially those shooting video regularly.

NIKON :
For Nikon, I honestly think things are even worse.The “big” news this year was the introduction of three action cams.Without going into specific details about these products, it is also not always clear where they bring something better than the competition (Go pro mostly). Of course, one can argue that Nikon had some new products introduced this year prior to Photokina. Yes, the D500 was a long-awaited model (and a very good one at that) but Nikon continue to ignore its pro DX customers when it comes to new lenses.
Not to mention that virtually any DSLR launched over the last 2 years had some flaws or quality control issues.
On the mirrorless front, the Nikon 1 system seems dead in the water, despite some vague assertions to the contrary and even if the line has not been officially discontinued (Nikon may be waiting until stock runs out). Again, Nikon seemed to have decided that this system target was the “soccer mom crowd”.
But worst of all, Nikon had created some enthusiasm early this year by announcing three new seemingly attractive models with a fixed lens and a 1″ sensor. The models were first delayed because of the earthquake in Japan that disrupt Sony sensors facilities as well as other part suppliers but now Nikon is facing other problems on this. As a result, the DL models are nowhere in sight at the fair  and no dates of availability are being given on these three new models.

LEICA
This was relatively a quiet edition for Leica this year. Traditionally Leica introduces a lot of new products during Photokina because of the “home field” advantage. First thing to notice is that this year Leica separared its gallery space from its products booth. Most noteworthy here, Leica introduced some fancy expensive and heavy new lenses ( along with a grip for the gigantic SL camera body for its SL camera (1.4/50mm, 2/75mm, a 2/90mm and a vario 18-35mm).
Of less significance , Leica also introduced “SOFORT” which is only a rebadge of a Fuji Instamax instant film camera (visible on the Fuji booth). Both models will be able to use 2 new films one in color and one in B&W. [Read more…]